Learning and Development
What this chapter covers. The purpose of learning and development (L&D) and its key terms; diagnosing whether a performance problem needs training; how adults learn; training needs analysis; writing learning objectives; instructional design (ADDIE, Gagné); training methods, coaching and mentoring; transfer of training to the job; evaluation (Kirkpatrick, Phillips ROI, Brinkerhoff); leadership development; learning technology; and L&D in India.
Why it matters for interviews. Panels test whether you can link training to business results: “How would you measure the effectiveness of a training programme?” and “A manager wants communication training for the team: what do you do?” are among the most common L&D questions.
4.1Purpose and key terms
In short
L&D builds the capabilities an organisation needs to execute its strategy. It is one lever for performance, alongside clear goals, good systems and aligned incentives.
Recall
- Strategy → capability → performance
- Knowledge, skill, ability, competency
- Training vs development vs education
- Capability (organisational)
Purpose. Strategy is executed through organisational capabilities: the combination of people, processes, systems and tools that deliver results consistently. People capability depends on employees having the knowledge, skills and behaviours their roles require. L&D exists to build those capabilities. It is not the only lever: performance also depends on clear expectations, feedback, resources, processes and incentives, which is why diagnosis comes before training (Section 4.2).
Key terms
| Term | Meaning | Example |
|---|---|---|
| Knowledge | Understanding of facts, concepts and principles (“what” and “why”) | Knowing POSH timelines and principles |
| Skill | Learned ability to apply knowledge to perform a task, developed through practice | Conducting a structured interview |
| Ability | Broader capacity to perform across situations, often influenced by aptitude and experience | Handling a hostile negotiation calmly |
| Competency | Observable combination of knowledge, skills, abilities and behaviours needed for effective performance, defined at proficiency levels (Chapter 6) | “Stakeholder management” at level 3 |
| Training | Structured, short-term intervention to build skills for the current role | Training on a new HRIS |
| Development | Longer-term growth for future roles, often voluntary | Leadership programme, cross-functional assignment |
| Education | Broad, formal learning not tied to a specific role | An MBA |
| Learning | The process of acquiring knowledge, skills and behaviours, through formal and informal means | Learning from a mentor or from feedback |
| Performance gap | Difference between expected and actual performance | Target time-to-fill 30 days; actual 50 days |
4.2Diagnosing performance problems
In short
Most performance problems are not skill problems. Diagnose the cause before choosing training, using Mager and Pipe’s questions or Gilbert’s Behaviour Engineering Model.
Recall
- “Is it a skill deficiency?”
- Mager & Pipe questions
- Gilbert’s BEM: environment vs individual
- Training vs non-training solutions
Principle. Training is the right solution only when people cannot perform because they lack knowledge or skill. If they could perform but do not, because expectations are unclear, tools are missing, processes are broken or incentives reward the wrong behaviour, training will not help and wastes time and money.
Mager and Pipe’s analysis
Robert Mager and Peter Pipe’s Analyzing Performance Problems (first published 1970) offers a sequence of questions:
- Is there a real performance gap, and does it matter? Compare actual and expected performance and estimate the cost of the gap.
- Are expectations clear? Do people know what good performance looks like?
- Do people have the resources? Tools, time, information, access.
- Is performance rewarded and poor performance addressed? Or is desired behaviour actually punished (extra work for the best performer) and poor performance ignored?
- Do people receive feedback on how they are doing?
- Is it a skill deficiency? Could they perform if their lives depended on it? If yes, it is not a skill problem.
- If it is a skill deficiency: did they once know how (practice or job aids may be enough) or do they need training?
Gilbert’s Behaviour Engineering Model
Thomas Gilbert (Human Competence, 1978) classified the factors behind performance into environmental factors (provided by the organisation) and individual factors (brought by the person), each with three types:
| Information | Instrumentation | Motivation | |
|---|---|---|---|
| Environment | Clear expectations, relevant feedback | Tools, resources, time, processes | Incentives and consequences |
| Individual | Knowledge and skills | Capacity (aptitude, physical ability) | Motives |
Gilbert argued that most performance problems originate in the environment row, which is cheaper and faster to fix than the individual row. Training addresses only one of the six cells: individual knowledge and skills.
Example. A sales team misses targets. Diagnosis shows poor lead quality from marketing (environment, information and instrumentation) and incentives that reward volume regardless of margin (environment, motivation). Selling-skills training would not have fixed either.
4.3How adults learn
In short
Adults learn best when learning is relevant, builds on experience, involves practice and reflection, and is reinforced over time.
Recall
- Knowles’ andragogy (6 assumptions)
- Kolb’s cycle (4 stages)
- Learning styles: not supported
- Forgetting curve; spacing; retrieval practice
- Social learning (Bandura)
- 70-20-10 (heuristic)
Andragogy. Malcolm Knowles described six assumptions about adult learners: they need to know why they are learning something; they are self-directed; they bring experience that is a resource for learning; they are ready to learn what helps with real situations; they are problem-centred rather than subject-centred; and they are mainly internally motivated. Practical implications: explain relevance, use participants’ experience, centre learning on real work problems and give learners some control.
Kolb’s experiential learning cycle (1984): concrete experience → reflective observation → abstract conceptualisation (forming principles) → active experimentation (trying them out). Good programmes take learners round the whole cycle, for example through a role-play, a debrief, a framework and a real application at work.
Evidence checkThe popular idea that people learn better when teaching matches their “learning style” (visual, auditory, kinaesthetic) is not supported by research; reviews such as Pashler and colleagues (2008) found no good evidence for it. Match methods to the content and the skill being learned, not to supposed styles.
Memory and retention. Hermann Ebbinghaus’s forgetting curve showed that much newly learned material is forgotten within days without reinforcement. Two well-established remedies are spaced practice (revisiting material over time rather than in one session) and retrieval practice (recalling information, for example through quizzes, which strengthens memory more than re-reading). This is why one-off workshops without follow-up have limited effect.
Social learning. Albert Bandura showed that people learn by observing others and the consequences of their behaviour. In organisations this underlies role-modelling by leaders, mentoring and peer learning.
The 70-20-10 framework. It suggests that roughly 70% of development comes from challenging experiences on the job, 20% from relationships (feedback, coaching, mentoring) and 10% from formal learning. It originated in research by Morgan McCall, Michael Lombardo and Robert Eichinger at the Center for Creative Leadership, based on interviews with successful executives about key developmental experiences.
CorrectionThe compendium presents 70-20-10 as a measured breakdown. It is a heuristic derived from executives’ recollections, not a precise finding. Use it as a design principle (combine experience, relationships and formal learning) rather than as a statistic.
4.4Training needs analysis
In short
Training needs analysis (TNA) identifies where capability gaps exist at organisational, role and individual levels, and which gaps are worth addressing through learning.
Recall
- McGehee & Thayer (1961)
- Organisation, task, person levels
- Data sources at each level
- Competency-based TNA
- Prioritisation
William McGehee and Paul Thayer’s three-level model (1961):
| Level | Question | Data sources |
|---|---|---|
| Organisational | Where does the business need new or stronger capability, and where will training be supported? | Strategy and business plans, KPIs, audit and quality findings, new technology or regulation, customer feedback |
| Task (role) | What does each job require, and to what standard? | Job analysis, competency frameworks, standard operating procedures, observation |
| Person (individual) | Who has a gap, and how large is it? | Performance reviews, skill assessments, 360-degree feedback, self-assessment, manager input |
Competency-based TNA. Where a competency framework specifies the required proficiency level for each role, assessing employees against those levels shows gaps directly and allows learning paths to be designed by level.
Prioritising needs. Not every gap justifies investment. Prioritise by business impact, the number of people affected, the risk (safety and compliance needs are mandatory) and whether a non-training solution would work better.
4.5Learning objectives
In short
Learning objectives state what learners will be able to do after the programme. They guide design and make evaluation possible.
Recall
- Revised Bloom’s taxonomy (2001)
- Six levels
- ABCD objectives
- Weak vs strong objective
Revised Bloom’s taxonomy (Anderson and Krathwohl, 2001) orders cognitive objectives from lower to higher levels:
| Level | Learners can… | Example verbs |
|---|---|---|
| Remember | Recall facts | List, define |
| Understand | Explain ideas | Explain, summarise |
| Apply | Use knowledge in a situation | Calculate, apply, demonstrate |
| Analyse | Break information into parts and see relationships | Compare, diagnose |
| Evaluate | Judge using criteria | Assess, recommend |
| Create | Produce something new | Design, develop |
Writing objectives (ABCD format): Audience (who), Behaviour (observable action, using a verb from the taxonomy), Condition (circumstances or resources) and Degree (the standard).
| Weak | Strong |
|---|---|
| “Participants will understand POSH.” | “HR executives (A) will apply the POSH Act’s timelines (B) to three written case scenarios (C) with no errors (D).” |
| “Managers will learn feedback.” | “First-line managers will deliver feedback using the SBI model in a role-play, rated at least 3 of 4 by an observer.” |
4.6Instructional design
In short
ADDIE is the standard process for designing learning; SAM is a faster iterative alternative. Gagné’s nine events structure an individual session.
Recall
- ADDIE
- SAM
- Gagné’s nine events
- Blended learning
- Microlearning
ADDIE
| Phase | Activities | Output |
|---|---|---|
| Analyse | Confirm the need (Section 4.2), TNA, audience analysis, constraints | Learning need and audience profile |
| Design | Objectives, assessment methods, content outline, methods, sequence | Design document |
| Develop | Create materials, activities, e-learning, facilitator guides; pilot | Tested materials |
| Implement | Schedule, logistics, facilitator preparation, delivery | Delivered programme |
| Evaluate | Measure reaction, learning, behaviour and results (Section 4.9); improve | Evaluation report |
ADDIE is criticised as linear and slow. SAM (Successive Approximation Model), developed by Michael Allen, uses rapid prototypes and repeated cycles of design, review and revision, which suits fast-changing content and digital learning.
Gagné’s nine events of instruction
Robert Gagné (1965) proposed a sequence that supports how people process information: (1) gain attention; (2) inform learners of the objectives; (3) stimulate recall of prior knowledge; (4) present the content; (5) provide learning guidance (examples, demonstrations); (6) elicit performance (practice); (7) provide feedback; (8) assess performance; (9) enhance retention and transfer (job aids, follow-up). The sequence is useful for structuring a workshop or an e-learning module.
Blended learning combines methods (e-learning for knowledge, workshops for practice, on-the-job assignments and coaching for application). Microlearning delivers short units (a few minutes) that fit into work and support spaced practice.
4.7Training methods, coaching and mentoring
In short
Choose methods by the type of objective: knowledge, skill or behaviour. On-the-job methods carry most of the development load.
Recall
- On-the-job vs off-the-job
- Method by objective
- Coaching vs mentoring vs training
- GROW
- Reverse mentoring
- Action learning
Methods
| Method | Description | Best for |
|---|---|---|
| On-the-job training | Learning while doing the job under guidance | Operational and technical skills |
| Job rotation | Planned moves across roles | Breadth, management trainees |
| Apprenticeship | Structured training combined with work over a long period | Trades and technician roles |
| Job shadowing | Observing an experienced employee | Orientation, understanding roles |
| Stretch assignments | Roles or projects beyond current capability | Development of high potentials |
| Lecture and classroom | Instructor-led presentation | Knowledge, large groups |
| Case studies | Analysis of real or realistic situations | Judgement and problem solving |
| Role-play | Practising interactions | Interpersonal skills (feedback, negotiation, selling) |
| Simulations and games | Realistic models of systems or situations, including virtual reality | Complex or hazardous tasks, business acumen |
| E-learning | Self-paced digital modules | Knowledge at scale, compliance |
| Action learning | Small groups work on real business problems with reflection and coaching (Reg Revans) | Leadership development |
| Coaching | One-to-one, goal-focused support | Specific performance or leadership challenges |
| Mentoring | Relationship with a more experienced person | Career and professional growth |
Choosing by objective. Knowledge can be delivered through e-learning, reading and lectures. Skills require demonstration, practice and feedback (role-plays, simulations, on-the-job practice). Behaviour change requires practice in real situations, feedback over time and support from managers (coaching, 360-degree feedback, stretch assignments).
Coaching, mentoring and training
| Coaching | Mentoring | Training | |
|---|---|---|---|
| Purpose | Improve performance in a specific area | Support long-term career and professional growth | Build specific skills or knowledge |
| Approach | Coach asks questions and helps the person find solutions | Mentor shares experience and advice | Trainer teaches defined content |
| Agenda set by | Coachee | Shared, shaped by mentor’s experience | Curriculum |
| Duration | Weeks to months, goal-bound | Months to years | Hours to days |
| Typical trigger | Performance or leadership challenge | Career transition, development of potential | New system, process or skill requirement |
Coaching models. The GROW model (associated with John Whitmore): Goal, Reality, Options, Will (or way forward). Reverse mentoring, in which junior employees mentor senior leaders on topics such as digital technology or the perspectives of younger employees, was popularised by Jack Welch at GE.
4.8Transfer of training
In short
Much training is not applied on the job. Transfer depends on the learner, the design and, above all, the work environment, especially the manager.
Recall
- Baldwin & Ford (1988)
- Learner characteristics
- Training design
- Work environment
- Before, during, after actions
The transfer problem. Learning that is not applied at work produces no return. Timothy Baldwin and J. Kevin Ford’s model (1988) identifies three groups of factors that affect transfer:
| Factor | Examples |
|---|---|
| Learner characteristics | Ability, motivation, belief that they can apply the learning |
| Training design | Relevance to real work, practice, realistic examples, feedback |
| Work environment | Manager support, opportunity to use the skill, peer support, consequences for applying or not applying it |
Practical actions. Before the programme: managers discuss with participants why they are attending and what they should apply. During: practise on real work tasks and plan specific applications. After: managers follow up, give opportunities to use the skills, provide job aids and recognise application; use spaced refreshers.
4.9Evaluating learning
In short
Kirkpatrick’s four levels measure reaction, learning, behaviour and results; Phillips adds ROI. Most organisations measure only reaction, which is weakly related to learning and behaviour change.
Recall
- Kirkpatrick (1959): four levels
- New World Kirkpatrick: start at Level 4
- Phillips ROI formula
- Isolating effects
- Brinkerhoff’s Success Case Method
- Reaction ≠ learning
Kirkpatrick’s four levels
Donald Kirkpatrick’s model (first published 1959) evaluates training at four levels:
| Level | Question | How to measure | Timing |
|---|---|---|---|
| 1. Reaction | Did participants find it useful, relevant and engaging? | Feedback forms, Net Promoter Score | End of programme |
| 2. Learning | Did knowledge, skills or attitudes improve? | Pre- and post-tests, skill demonstrations | End of programme |
| 3. Behaviour | Are participants applying what they learned at work? | Manager observation, 360-degree feedback, work samples, system data | Three to six months later |
| 4. Results | Did business outcomes improve? | Productivity, quality, safety, sales, attrition, customer measures | Six to twelve months later |
Limits of Level 1. A meta-analysis by Alliger and colleagues (1997) found that participants’ reactions were only weakly related to learning and to behaviour change. A programme rated highly by participants may change nothing at work.
New World Kirkpatrick. Later versions of the model recommend designing backwards: start with the Level 4 result needed, define the Level 3 critical behaviours that drive it, then design the learning, and put “required drivers” (manager follow-up, reinforcement, accountability) in place to sustain behaviour change.
Phillips ROI methodology
Jack Phillips added a fifth level, return on investment, and emphasised isolating the effects of training.
ROI (%) = (Programme benefits − Programme costs) ÷ Programme costs × 100. Benefit–cost ratio = Programme benefits ÷ Programme costs.
Isolating the effect of training from other factors: comparison with a control group that did not attend; trend-line analysis of performance before and after; and participant and manager estimates of the share of improvement due to training, adjusted for their confidence.
Worked example. A supervisory skills programme in a plant costs ₹20 lakh, including participants’ time. Over the following six months, scrap and overtime costs on the participating supervisors’ lines fall, and comparison with lines whose supervisors did not attend attributes ₹50 lakh of savings to the programme. ROI = (50 − 20) ÷ 20 × 100 = 150%; benefit–cost ratio = 2.5.
Other approaches. Robert Brinkerhoff’s Success Case Method studies the most and least successful participants to identify what enabled or blocked application; it is quicker than full ROI analysis and produces evidence leaders find persuasive. The Anderson model of learning evaluation focuses on whether the learning portfolio is aligned with organisational priorities.
4.10Leadership development
In short
Leadership development prepares people for larger roles through experience, relationships and formal programmes, with particular attention to transitions between levels.
Recall
- Leadership Pipeline (Charan et al.): six passages
- First-time managers
- Assessment and development centres
- Methods
- Indian programmes
Transitions between levels. Ram Charan, Stephen Drotter and James Noel’s The Leadership Pipeline (2001) describes six “passages”, each requiring new skills, time allocation and work values: managing self to managing others; managing others to managing managers; managing managers to functional manager; functional manager to business manager; business manager to group manager; and group manager to enterprise manager. The first passage is the most common failure point: high-performing individual contributors promoted to manage others often continue doing the work themselves rather than achieving results through the team. First-time manager programmes address this transition.
Methods. Stretch assignments and rotations, action learning on real business problems, executive coaching, mentoring, 360-degree feedback, formal programmes (often with business schools), and development centres, which use assessment-centre exercises to diagnose development needs rather than to select.
Indian examples. The Tata Administrative Service and Tata Management Training Centre in Pune, HUL’s management trainee and leadership programmes, and the leadership academies of groups such as Mahindra and Aditya Birla are often cited as leadership pipelines.
4.11Learning technology
In short
An LMS administers formal learning; an LXP recommends content and supports self-directed learning. AI is adding personalisation and tutoring.
Recall
- LMS
- LXP
- Skills taxonomy
- AI tutors, content generation
- VR for hazardous training
| Technology | Function | Examples |
|---|---|---|
| Learning management system (LMS) | Administers courses: enrolment, delivery, tracking, compliance reporting | SAP SuccessFactors Learning, Cornerstone, Darwinbox |
| Learning experience platform (LXP) | Curates and recommends content from many sources, supports self-directed learning, often linked to skills | Degreed, EdCast |
| Skills taxonomies | Common list of skills used to tag roles, people and content | Used to recommend learning and match people to roles |
| AI tools | Personalised recommendations, AI tutors and practice partners, rapid content creation | Embedded in LXPs and productivity tools |
| Virtual and augmented reality | Immersive practice of hazardous, rare or costly scenarios | Safety training, equipment handling, customer conversations (for example, Bank of America’s VR training) |
4.12L&D in India and key metrics
In short
Large Indian employers run corporate academies and large-scale reskilling; listed companies disclose training data in BRSR. Metrics should go beyond hours and spend.
Recall
- Infosys Mysuru; TMTC
- Apprenticeships, Skill India
- IT reskilling for AI
- BRSR disclosure
- Metrics beyond activity
Indian context.
- Corporate academies: Infosys’s Global Education Centre in Mysuru, one of the largest corporate training facilities in the world; the Tata Management Training Centre; group academies at Mahindra, Aditya Birla and others.
- Apprenticeships and skilling: the Apprentices Act, 1961, the National Apprenticeship Promotion and Training Schemes, sector skill councils and the Skill India programme.
- Reskilling for AI: Indian IT services firms report training very large numbers of employees in AI and generative AI, and fresher programmes now include AI tools. In 2025 Infosys released several hundred Mysuru trainees who did not clear internal assessments, raising questions about assessment design and fair treatment of trainees.
- Disclosure: listed companies report training coverage and hours in the Business Responsibility and Sustainability Report (BRSR).
Metrics.
| Metric | What it shows |
|---|---|
| Training hours and spend per employee | Activity and investment (input) |
| Completion and assessment pass rates | Participation and learning |
| Application rate (share applying skills after 90 days) | Transfer (Level 3) |
| Time to proficiency for new hires or new roles | Speed of capability building |
| Internal fill rate for key roles | Effectiveness of development and succession |
| Change in business KPIs for trained versus untrained groups | Results (Level 4) |
4.13Interview questions
In short
Show that you diagnose before training, design for application, and measure beyond reaction.
How would you measure the effectiveness of a training programme?
Use Kirkpatrick’s four levels with concrete measures: reaction at the end, learning through pre- and post-tests, behaviour through manager observation or 360 feedback after three to six months, and results through business KPIs. Design backwards from the business result, use a comparison group where possible, and apply Phillips ROI to large programmes. Reaction scores alone prove little because they are only weakly related to learning.
A manager asks for communication training for the team. What do you do?
Treat the request as a symptom to diagnose. Ask what is going wrong, with examples, and check whether the issue is unclear expectations, a process problem, a conflict or a genuine skill gap, using Mager and Pipe’s questions. Design a solution for the actual cause, which may be a process change or facilitation rather than training.
Coaching or mentoring for a newly promoted plant manager?
Both, for different purposes. Coaching for the immediate performance challenges, such as running production reviews, managing the union relationship and delegating, with goals over three to six months. A mentor, such as an experienced plant head, for perspective and career guidance over a longer period.
Do you agree with 70-20-10?
As a design principle, yes: most development happens through challenging work, supported by feedback and coaching, with formal learning providing frameworks. As a precise ratio, no: it comes from executives’ recollections, not measurement. Experiences develop people only when they are planned, reflected on and supported.
Safety training was completed, but accidents have not fallen. Why, and what next?
Check whether the problem was a skill gap at all: production pressure may be rewarding shortcuts, supervisors may not enforce safe practices, or equipment may be inadequate. Move to behaviour-based safety with observation and feedback on the shop floor, blame-free near-miss reporting and supervisors accountable for leading safety indicators. Evaluate at Level 3 (observed safe behaviour) and Level 4 (lost-time injury frequency).
Sources: Mager and Pipe, Analyzing Performance Problems; Gilbert, Human Competence (1978); Knowles, The Adult Learner; Kolb, Experiential Learning (1984); Pashler et al. (2008), Psychological Science in the Public Interest; McGehee and Thayer (1961); Anderson and Krathwohl (2001); Gagné, The Conditions of Learning; Baldwin and Ford (1988), Personnel Psychology; Kirkpatrick Partners; Alliger et al. (1997), Personnel Psychology; Phillips ROI Institute; Brinkerhoff, The Success Case Method; Charan, Drotter and Noel, The Leadership Pipeline (2001); Center for Creative Leadership on 70-20-10.